The global aid organizations supported by (RED) funding efforts have a complicated history and have drawn scrutiny for over five years due to allegations of fraud and corruption. “(RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone,” according to Tuesday’s press release. Proceeds from Apple’s (RED) products and promotions account for 28 percent of the funds raised by the campaign. And they need to do it infrequently to maintain product red’s appeal.” For example, when it first partnered with the (RED) campaign in 2006, Apple launched a limited-edition red nano iPod. “The color red is not strong enough to measurably increase demand. “Apple released the red iPhone to genuinely give back,” he explained.